Yesterday, ESPN laid off about 100 employees many of whom can be seen on television on a daily basis. The layoffs were mostly camera anchors, analysts and reporters in an effort to improve ratings both on TV and on the web. ESPN’s presence online doesn’t compare to that of Bleacher Report and the fact that Amazon has purchased rights to a few NFL games to be streamed online. ESPN president John Skipper said “Dynamic change demands an increased focus on versatility and value, as a result, we have been engaged in the challenging process of determining the talent.
Some of the most notable layoffs by ESPN are: longtime NFL analyst Ed Werder, NFL analyst and former NFL quarterback Trent Dilfer, “SportsCenter” anchor Jay Crawford, former MLB General Manager and baseball analyst Jim Bowden.
The mentioned ESPN talent may be both questionable and understandable due to the fact that their presence is both very strong and valuable or the talent definitely needs to go and doesn’t serve to the overview of the audience ESPN wants to target. ESPN seems to be going in the direction of appealing to all people not only on TV but on the web. According the New York Times, ESPN has lost over 10 million subscribers within a few years that may be due to the cord cutting concept or because, ESPN doesn’t offer its customers exactly what they need with certain programming.
Much of ESPN’s content isn’t what its viewers want and some of the talent isn’t relatable. ESPN also takes online content away from many of the reliable users of ESPN through the ESPN Insider site, which is essentially an unreliable source of opinion pieces that people can learn about from other sources on the web. I’m personally concerned as to why they didn’t get rid of Mel Kiper and Todd Mcshay; they’re easily the worst analysts in sports.